The Team Behind Cleaner, Safer Workplaces
Dedicated people, smart processes, and a service built around your business.
Samantha Howells
CEO
Read Sam's Bio
Job Role: CEO
Formed The Business: 2010
I’m the CEO of Maid to Help Cleaning, a business I originally started as a backup plan and quickly realised I had a natural talent and passion for building. What began as a small side venture has grown into a trusted cleaning service provider, built on consistency, reliability, and genuine care for the people we serve.
At the core of everything I do is a simple mission: to empower businesses and individuals with high-quality, dependable cleaning services that make life easier. I believe clean, organised spaces create positive energy and when your environment feels better, you perform better.
Over the years, my biggest achievements have been growing the business steadily, leading and developing a committed team, expanding our client base, and building a reputation that’s earned through hard work rather than shortcuts.
I solve a very real problem for businesses: removing the stress of cleaning and hygiene so they can focus on what they do best. From professional presentation to reliability and peace of mind, we take care of the details that often get overlooked but matter most.
I want people to see me as driven but down-to-earth, someone who values trust, effort, and long-term relationships. This business wasn’t built by chance it was built through commitment, resilience, and a genuine enjoyment of helping others.
Maid For Help exists because I understand how overwhelming it can be to juggle work, life, and responsibility. Our role is to give people time back, reduce pressure, and deliver a service they can rely on every single time.
One thing most people don’t know about me. I used to be a professional dancer proof that discipline, rhythm, and hard work translate well into business too.
Lee Davies
COO
Read Lee's Bio
Job Role: COO
Joined The Business: 2024
I’m a multi-business entrepreneur, consultant, and founder operating across Facilities Management, Hospitality, Entertainment, Training, and Coaching. I specialise in taking businesses from concept to scale building strong teams, solid systems, and high-performance cultures that deliver real results.
Over the years I’ve built, led, and supported multiple ventures including Apollo Business Coaching & Training, Apollo Entertainment Productions, SR Hospitality, and a wider group of companies under the Apollo & Total Group umbrellas.
My experience spans sales and leadership development, operational turnarounds, commercial strategy, organisational restructuring, and producing national entertainment tours.
Bright FM – Founded, Scaled, and Sold
Before joining Maid to Help, I founded and scaled Bright FM, developing it into a respected service provider before successfully selling the business. That journey shaped my understanding of operational structure, growth, and the importance of strong leadership.
COO – Maid to Help
After selling Bright FM, I joined Maid to Help as Chief Operating Officer, taking responsibility for the company’s national expansion plans, international growth strategy, operational structure, and leadership development.
My role focused on strengthening systems, raising standards, building high-performing teams, and preparing the organisation for long-term scalable growth in both commercial cleaning and wider FM services.
At the centre of everything I do is a simple mission:
build exceptional businesses, develop exceptional people, and create opportunities that matter.
I’m direct, solutions-driven and hands-on the type of leader who believes in getting things done properly and building companies with real foundations.
Outside of business, I’m a proud dad of four, and they’re the driving force behind everything I do. They’re the motivation, the grounding, and the reminder of why hard work and legacy matter.
I’m also a massive Elvis Presley fan (the King forever), and unapologetically a Spice Girls fan because energy, nostalgia and great music never go out of style.
My journey hasn’t been a straight line it’s been full of setbacks, lessons, rebuilds and wins but it’s made me a resilient, honest, forward-thinking leader who’s committed to helping others grow in both business and life.
Mark Pearce
Contracts Manager (Construction)
Read Mark's Bio
Job Role: Contracts Manager – Construction
Joined The Business: November 2023
As Contracts Manager, my mission is simple: to deliver a service we can be proud of. I set high standards, support our teams, and make sure work is done right the first time. I believe in listening to people, solving problems with a practical mindset, and finding smarter, more efficient ways of working so our projects run smoothly from start to finish.
My biggest career achievement has been working my way up from the ground. I started by sweeping floors, learning the importance of hard work, pride, and attention to detail. Those early lessons shaped who I am as a leader today someone who understands the job from every angle and can guide teams with real experience behind me.
In the business, I’m the person who gets things done. Whether it means rolling up my sleeves or driving new processes, I make sure the outcome meets the highest standard. If something needs doing, I won’t ask anyone to do what I’m not willing to do myself.
I want people who read my bio to understand that I’m hands-on, dependable, and committed to delivering quality without cutting corners. My journey has taught me the value of doing things properly, and that’s the approach I bring to every project.
Maid to Help became the place I wanted to build my career because they gave me an opportunity when I needed it most. From day one, I felt part of a team that values hard work and high standards principles that align perfectly with my own.
And one thing most people don’t know about me?
The Wizard of Oz is my favourite film of all time.
Ali Nawez
Operations Manager
Read Ali's Bio
Job Role: Operations Manager
Joined The Business: 2024
As Operations Manager, I am driven by a clear mission: to deliver reliable, innovative, sustainable, and high-quality services through structured processes, analytical thinking, and a commitment to continuous improvement. With a strong engineering background and a passion for operational excellence, I focus on integrating efficiency, artificial intelligence, and sustainable practices into our daily operations — ensuring we consistently exceed client expectations while supporting long-term Net Zero goals.
Throughout my career, I have achieved several significant milestones. These include earning a Gold Medal in Mechanical Engineering, completing a master’s degree in Advanced Design & Manufacturing in the UK, and working with multinational organisations such as NextAgeConsultancy, BridgeBlue Internationals, Unilever, Chenab Engineering Works, CEW&F, and KFUEIT. At Maid to Help, I have successfully overseen operations across more than 85 commercial sites nationwide and led the development of organisational frameworks for ISO 9001, ISO 14001, and CHAS accreditation.
One of the most impactful accomplishments in my technical journey has been contributing to the design and development of an AI-based ultra-portable mechanical ventilator with real-time vitals monitoring, created in collaboration with MIT, USA — a project that reinforced my skills in innovation, problem-solving, and precision engineering. I have also been instrumental in embedding sustainable, eco-responsible operational practices that support the UK’s Net Zero strategy.
In my role, I apply an engineer’s structured and analytical approach to resolving operational challenges. I focus on identifying root causes, optimising systems, and ensuring consistent service delivery across all sites. My work spans staffing, recruitment, scheduling, Health & Safety, compliance, audits, and overall performance management — always with the goal of strengthening the organisation’s reliability and long-term sustainability.
Above all, I want people to see me as a committed and dependable leader who brings logic, structure, innovation, and care to everything I do. My international experience and engineering foundation shape how I approach challenges: with precision, forward thinking, and a genuine investment in the success of the company and its clients.
Why Choose Maid To Help?
We know you have a choice when it comes to facilities management providers.
So why do businesses and organisations continue to trust Maid To Help?
Award-Winning Services
Our work has been recognised with multiple industry awards, but more importantly, we have earned consistent 5-star reviews from happy clients. We treat every contract, no matter how big or small, with the same level of care and attention.
A Trained and Reliable Team
Our work has been recognised with multiple industry awards, but more importantly, we have earned consistent 5-star reviews from happy clients. We treat every contract, no matter how big or small, with the same level of care and attention.
Personalised Management
No two businesses are the same. We take time to understand your workplace, your footfall, your peak hours, and your requirements before putting together a maitenence plan that works for you. Flexibility is key, whether that is early mornings, evenings, weekends, or daily schedules.
Smarter, Greener Services
We are serious about sustainability. Our mission is to reduce carbon emissions across our operations, which means smarter routes, more efficient products, and less waste. When you hire Maid To Help, you are choosing a partner who cares about the planet as much as you do.
SECTORS WE WORK IN
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Education
Schools, colleges, and nurseries trust Maid To Help for safe, reliable cleaning built around strict hygiene and safeguarding standards. From classrooms and corridors to dining halls and washrooms, our operatives keep learning environments clean, healthy, and ready for students.
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Office
We help offices of every size stay clean, organised, and professional with daily cleaning, floor care, washroom services, and full facilities support. Our trained teams work around your schedule to keep desks, meeting rooms, kitchens, and shared spaces fresh and ready for a productive day.
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Construction
We support construction projects with regular site cleaning, waste removal, welfare cleaning, and high quality sparkle cleans for handovers. Our trained teams follow full site safety procedures to help you maintain a safe, tidy, and inspection ready environment throughout every build stage.
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Manufacturing & Industrial
Factories, warehouses, and production facilities rely on us for dependable cleaning that supports safety, efficiency, and compliance. We maintain work areas, floors, equipment zones, welfare units, and logistics spaces with cleaning routines tailored to shift patterns and industry requirements.
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Gym & Leisure Facilities
We keep gyms, leisure centres, fitness studios, and sports venues clean, fresh, and welcoming for members. Our teams sanitise equipment, maintain washrooms and changing rooms, refresh reception areas, and provide flexible cleaning that fits your busiest training hours.
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Medical & NHS Sites
Healthcare sites benefit from our infection control cleaning and careful attention to detail. We support clinics, GP surgeries, dental practices, and NHS locations with sector trained staff who maintain safe, hygienic environments for patients, staff, and visitors.
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Hospitality
Hotels, restaurants, bars, and venues choose Maid To Help for consistent, guest focused cleaning that keeps every space looking its best. From kitchens and dining areas to guest rooms and event spaces, our flexible services help maintain high standards and unforgettable first impressions.
An Award-Winning Company
Caerphilly Business Forum Awards 2018
Small Business of the Year Winner
2020 Achieving Cyflawni
Achieved the Achieving level of FairPlay Employer Award for Gender Equality
Caerphilly Business Club Awards 2021
Medium Business of the Year Finalist
Great British Entrepreneur Awards 2022 Finalist
Young Entrepreneur of the Year
BOWBA 2021
Winner Best Cleaning Service
Zokit
Top 100 Go-To Business in South Wales 2022
Caerphilly Business Club Awards 2022
Medium Business of the Year Winner
CLIENTS THAT TRUST US
Get in Touch With Maid To Help Facilities Specialists
Your workplace deserves a partner that delivers quality, reliability, and a personal touch.
email: info@maidtohelpcleaning.co.uk
Call: 02922 402 761
Or, complete the contact form and a member of our team will get back in touch with you.